Late last year, YouTube made a big announcement that's sure to put a smile on your face. As of February 2023, the YouTube Shorts fund is officially gone! Now you can start monetizing your Shorts through the YouTube Partner Program and earning money from video advertisements. This should be much easier than competing with the best Shorts creators for a small monthly bonus.
Spoiler alert: Making (a lot of) money from Shorts is still incredibly hard.But don't just take our word for it. Take a look at the revenue we earned from Shorts on the vidIQ channel. For 468,500 views, we only got $16.61!
OK, so getting into the YouTube Partner Program to make money with Shorts is a real challenge. You either have to go viral a lot or face the difficult task of earning 1,000 subscribers and 4,000 watch hours.
As for in-stream video ads, YouTube confirms that they may be less likely to be served on very short videos. Less disruption from these types of ads should better improve overall viewer engagement and audience retention rates.
If a creator meets the criteria set by YouTube and is selected to receive a payment, they can expect to make anywhere between $100 to $10,000 a month from the Fund. This is fantastic news for those killing it with very short-form content.
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Every month, YouTube says, it will select thousands of eligible creators to claim a payment from the fund, which marks the first step in its efforts to monetize the short-form, TikTok-like video feature. Creators who meet the criteria can make anywhere from $100 to $10,000 based on viewership and engagement of their Shorts, which can be up to 60 seconds in length.
With the launch of the Shorts Fund, creators now have 10 different ways to make money on YouTube. In addition the YouTube Partner Program for ad-revenue sharing, those are: revenue sharing from YouTube Premium; Channel Memberships; Super Chat; Super Stickers; Super Thanks; merchandise sales; concert ticketing; and YouTube BrandConnect (previously known as FameBit) to connect creators with sponsors.
From Feb. 1, YouTube is introducing a revenue scheme to its Shorts format, meaning eligible creators earn a 45% share of the revenue from the ads viewed around their Shorts videos, while YouTube retains the remaining 55%.
Nearly two years after the launch of Shorts, YouTube has now become a place where long-form videos and music exist together with short-form content. Shorts have been gaining popularity on YouTube and today, they are generating 30 billion views per day, up 400% from 1 year ago, with 1.5 billion monthly logged in users consuming YouTube Shorts content.
Shorts have enabled creators and artists of all stripes in connecting with fans around the world. Both new and existing creators are reaching viewers across a diverse range of topic areas with short-form content. Shorts creators are giving rise to new and innovative formats of short-form storytelling. And, creating a short video on YouTube is as easy as tapping one icon!
YouTube recommends that creators accept all of the modules to unlock their full earning potential on the platform. Creators that make Shorts and have accepted the new Shorts Monetization Module will become eligible for Shorts ads revenue sharing on their Shorts views starting next month.
If an investor shorts a stock, there is technically no limit to the amount they could lose because the stock can continue to go up in value indefinitely. In some cases, investors could even end up owing their brokerage money.
The maximum profit you can theoretically make from short selling a stock is 100%, because the lowest price at which a stock can trade is $0. The actual profit on a successful short trade is likely to be below 100% after factoring in expenses associated with the short position, such as stock borrowing costs and margin interest.
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You could lose money by investing in a money market fund. Although the fund seeks to preserve the value of your investment at $1 per share, it cannot guarantee it will do so. An investment in the fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. The fund's sponsor has no legal obligation to provide financial support to the fund, and you should not expect that the sponsor will provide financial support to the fund at any time.
And with TikTok also under increasing scrutiny over its links to the CCP, which could still see it banned in the US, this could be another factor that helps YouTube eventually win out in the short-form video stakes.
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Creators will earn 45 percent of the money generated from ads that run between Shorts videos. Revenue from those ads will be pooled at the end of the month and each creator will be paid based on their share of total shorts views. The ad money will also go to covering the costs of music licensing, which YouTube says will not affect the creator's earnings.
Neil Mohan, YouTube's Chief Product Officer, told press that this is \"the first time real revenue sharing is being offered for short term video on any platform at scale.\" It's a huge investment into Shorts, which YouTube says is now logging over 30 billion views from 1.5 billion logged in users a month.
The YouTube Partner Program launched in 2007. In the last three years YouTube says it has paid creators, artists, and media companies more than $50 billion through the program. In addition to the updates to Shorts monetization, YouTube will also be adding a new tier to the Partner Program \"to help creators start making money earlier in their journey.\" It will have a lower requirement and \"easier access to fan funding features like super thanks, Super Chat, Super Stickers and channel memberships.\"
With Shorts revenue sharing rolling out, YouTube notes its $100 million creator fund is going away. However, the company expects most fund recipients to earn more through revenue sharing than they did through the fund. The formula YouTube has devised for determining how much each creator will make for their Shorts is complicated due to the involvement of music licensing. As YouTube users watch Shorts, the company will display ads between clips in the Shorts Feed. YouTube says the money generated by those ads will go towards paying music licensing companies and creators through a shared pool the company will divvy out at the end of each month. How much money ends up going to the creator pool will depend on the number of musical tracks creators feature in their Shorts. If you upload a clip with no music, then all the revenue associated with that video will go toward the creator pool. Conversely, when it comes to a Short with a single song, one-third of the related revenue will go toward paying for licensing. In a Short with two songs, two-thirds will go toward licensing.
Once that's all sorted out, YouTube will determine how to distribute the creator fund. The company will dole out the fund based on a creator's share of total Shorts views. So say your videos accounted for 5 percent of all eligible Shorts views in your country for the month of February, you would then get 5 percent of the money in the fund, whether you used licensed music in your Shorts or not. YouTube then takes its 55 percent revenue cut, leaving you with 45 percent of what's left. If your contribution to the Creator Pool was $1,000 one month, you would get $450 once everything is said and done.
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