After the immediate 6.0 version update in July, Liu Fei, the author of the book "Product Thinking", commented. As the most popular post bar in the PC era, it is still a product of interest community that can be played, and immediately wants to seize the vast market of interest and social networking in the mobile era.
But the road of immediate interest in socializing is not smooth.
From March 2015, when the app was launched immediately, to December 2018, the original "theme" was upgraded to "circle", and "group chat" and "topic" functions phone number list were added one after another; The location of the commonly used dynamic square has become hidden. Many instant friends said that this update completely changed the positioning of the instant information aggregation app to interest social networking, which would not be used at all.
Instant has successfully created the content atmosphere of the UGC community, but on the way to the world's largest Chinese community and the gathering place of Internet interest groups, Instant is still far from becoming a Tieba in the mobile era. Today, Tieba has a total of 1.5 billion registered users and 22 million interested parties. Of course, the mobile upgrade of Tieba was not very successful, and the mobile interest and social opportunities were freed up, which is also the reason for the continuous revision and upgrade.