The principle of reciprocity works best when you ask for it yourself. Keep in mind: You have to give something before you ask your customer for something. If you don't ask for it yourself and just give a 10% discount, without adding that people have to register for the newsletter, the number of newsletter registrations will be a lot worse. Commitment & Consistency "Whoever says A must also say B" Suppose you walk past a shop that sells drinks with a sign saying 'test our drink for free'. You decide to taste one of the drinks on display. The drink is not very special. An employee of the store then walks up to you and asks what you thought of it and whether you happen to want to buy a liter bottle. You decide to buy a liter bottle.
When that was actually not your intention at all. Since you've already tasted for free, you're more likely to buy a bottle because of this principle of consistency. You've things Singapore phone number list to already committed the moment you decide the drink is worth your time trying. Next, you want to be in line (be consistent) with your first action, so you decide to buy the bottle. This principle of commitment and consistency works better when you make a public commitment. In our example above, you make a public commitment by taking the time to taste a drink in front of others. For your website you can apply this principle of commitment and consistency by, for example.
First ask for only an e-mail address and only ask for more information at the next step, instead of all information at once; "Are you done learning?" put on the unsubscribe page if someone wants to cancel a subscription with you; Ask for a rating based on 1-5 stars and only ask if they want to leave a written review at the next step, instead of everything at once.