The core business problem in China is low business efficiency. Anything has bulk sms service to go through many layers, and when it is sold to consumers, it will generate a high premium. In the article analyzing the business logic of Pinduoduo, I did a related analysis ( explosive models hit low prices, the consumer side forced the supply side, "simple and rude", and I will take you to interpret the underlying business logic of Pinduoduo! ), this article does not More bulk sms service details. 1. The cost of acquiring customers on the Internet is high The core competition of the mobile Internet is the competition of customer acquisition cost.
The lower the customer acquisition cost, the more bulk sms service competitive the enterprise will be. With the intensification of mobile Internet competition, the cost of customer acquisition has risen from a few yuan at the beginning to several hundred yuan now, and it will continue to rise, and the most frightening thing is that users have no perception of this bulk sms service customer acquisition cost. Customer acquisition costs disclosed in Xiaomi’s prospectus: 2. Xiaomi's business model innovation Xiaomi defines its business model as "Triathlon", that is, hardware + new retail + Internet. Xiaomi compresses all the processes to the maximum extent. After the compression, all the costs are used for product development and product development. Therefore, in the early stage,
Xiaomi did not invest in any market advertisements, but bulk sms service built its own website to sell mobile phones. To zero channel budget, then cost pricing. It is the core feature of Xiaomi's supply chain to remove all unnecessary intermediate links as much as possible. Through information technology, Xiaomi directly faces end customers and efficiently bulk sms service realizes the three-stream direct flow of product flow, capital flow and information flow. Xiaomi sells products, customers place online orders from Xiaomi Mall, and products are directly delivered to consumers from Xiaomi's warehouse, without intermediate links; After consumers place an order and pay, the funds go directly to Xiaomi and will not stay in the middle link,