In this article, the author will analyze the WiFi master key from product positioning, function analysis, user analysis, market analysis, etc., and put forward optimization suggestions for some functions. Introduction WiFi Master Key is a mobile tool app whose main function is to help users find nearby free WiFi hotspots and connect to the Internet. It is claimed that no matter where you are, as long as you open the APP, see the sharing hotspot, and click on the connection, you can surf the Internet with confidence. development path The initial version of WiFi Master Key was launched in September 2012. As a tool APP, it is easy to use and has clear functions that directly hit users' pain points.
In 2015, the monthly activity exceeded 300 million, and a branch was established in Singapore to officially launch the overseas strategy. In June 2016, the total global users exceeded 900 million, the monthly active users exceeded 520 million, and the overseas phone number list users exceeded 100 million, covering a total of 223 countries and regions around the world. In November 2018, the monthly active users exceeded 900 million, and the launch of the LianShang satellite Internet access plan was announced. Product Positioning WiFi Master Key is obviously a tool-oriented app, and it is different from the previous apps in the direction of mobile phone management, performance testing,
garbage cleaning, etc. It specializes in connecting to the Internet, a seemingly very small function point. It can be said that the positioning is very subdivision. On the latest iOS APP store download list, WiFi Master Key ranks 73rd in the overall list and 8th in the tool category, while the following similarly positioned products, WiFi Master Password and Tencent WiFi Manager, are products after 520th in the overall list. , the current market advantage is very obvious. However, due to the lack of user mobile traffic and the high cost of mobile packages. Considering the increasingly cheap 4G data rates and the popularity of various large data packages and unlimited data calling