Customer data platforms, commonly referred to as CDPs, are marketer-controlled systems designed to collect and normalize customer data from all sources and build a unique, unified profile about each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems. The idea of a "single customer view" has been on marketers' wishlists for years. However, the turmoil caused by the global COVID-19.
Pandemic has sparked interest in exactly the type of solutions CDP offers, including a 'single customer view'. The pandemic has spurred Industry Email List the shift of customer interactions, both B2B and B2C, to digital channels, and marketers need to collect data from these interactions, integrate them to provide insights, and orchestrate campaigns. There is growing interest in technologies that enable CDP allows marketers to create a single view of the customer.
By gathering data from software deployed across the organization. With high expectations and a proliferation of potential customer touchpoints, cross-device identity and identity data verification/matching (consolidating disparate data sets collected across multiple touchpoints into a separate profile representing a customer or prospect). ability to normalize) is essential for marketers, sales and service professionals to deliver the ideal total customer experience.