Google cares that its customers continue to Jordan Phone Number List pump billions a year into advertising, it's up to Google to give advertisers some control over where where their ads are shown. In fact, these controls have been around for quite some time; you just need to know where to find them. By simply dropping all of their Google ad spend in principle, these brands are going to Jordan Phone Number List lose valuable advertising opportunities that for the most part would have had a limited affiliation with any type of offensive content. Turning “limited” into “zero” is all about understanding the exclusion placements and content exclusions.
How to prevent your ads from appearing on offensive content If you think there are websites or YouTube channels that don't fit your brand, you can easily eliminate them from your campaigns. Here's how. Google Display Network: placements to Jordan Phone Number List exclude Display Network campaign ad exclusions There are two ways to eliminate websites that share offensive content from your Google Display Network advertising strategy. The first is to make drastic changes to the types of websites that can show your ads using "Site Category Options". The second is to Jordan Phone Number List curate a list of custom placements that you'll add as campaign-level exclusions. The easy and versatile way You too can cast a wide net. By using site category exclusions, you can remove websites that Google has identified as belonging to one or more categories of your display campaigns. It's at the bottom of the Display Network's "Locations" tab.
The way If you already know that there are specific websites you want to avoid, there is no need to leave their exclusion to chance. excluding Display Network placements Denying a specific website is like the bizarro version of managed placements. All you have to Jordan Phone Number List do is enter a single site (or a list of them) into the field described above and Google will stop showing your ads there. You can take advantage of placement exclusions in all display and remarketing campaigns, ensuring that your ads avoid any content that exists in opposition to your brand mission. view network site Jordan Phone Number List category exclusions While this won't eliminate all potentially offensive websites, content, and locations your banner ad might appear on, it's a great start.